Contrast Effects in Backward Evaluative Conditioning: Exploring Effects of Affective Relief/Disappointment Versus Instructional Information

Past studies of backward evaluative conditioning (EC) have found an assimilation effect, in that neutral conditional stimuli (conditional stimulus [CS]) were found to acquire the valence of co-occurring unconditional stimuli (US). Recent studies employing a concurrent forward and backward conditioni...

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Bibliographic Details
Main Authors: Green, Luke, Luck, Camilla, Gawronski, B., Lipp, Ottmar
Format: Journal Article
Language:English
Published: 2019
Online Access:http://purl.org/au-research/grants/arc/DP180111869
http://hdl.handle.net/20.500.11937/79249