When is More Uncertainty Better? A Model of Uncertainty Regulation and Effectiveness
Across all fields of management research, uncertainty is largely considered an aversive state that people and organizations cope with unwillingly and generally aim to avoid. However, theories based on principles of uncertainty reduction overlook opportunities arising from uncertainty creation. Build...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Online Access: | http://hdl.handle.net/20.500.11937/78249 |