Advertising agency engagement and regulatory empowerment in the world of new media

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Advertising agency engagement and regulatory empowerment in the world of new media

This paper examines how new media has impacted advertiser behaviours in relation to controversial advertising. This research seeks to explore the extent of advertiser engagement and regulatory empowerment in a new media environment, where an advertiser can show offensive advertising online via new m...

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Bibliographic Details
Main Authors:	Dickinson, Sonia, Waller, D., Kerr, G., Mortimer, K.
Other Authors:	Daniela Spanjaard
Format:	Conference Paper
Published:	University of Western Sydney 2008
Subjects:	Controversial advertising New media Advertiser engagement Interviews Regulatory empowerment
Online Access:	http://hdl.handle.net/20.500.11937/7773

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