Advertising agency engagement and regulatory empowerment in the world of new media
This paper examines how new media has impacted advertiser behaviours in relation to controversial advertising. This research seeks to explore the extent of advertiser engagement and regulatory empowerment in a new media environment, where an advertiser can show offensive advertising online via new m...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
University of Western Sydney
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/7773 |