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Brand Congruence’s Role in Assessing Winery Atmospherics?

Current frameworks within wine tourism literature that assess the quality of the a cellar door visitation experience appear to be lacking in accurately capturing the impact of atmospherics. To explore this, the concept of brand congruence with atmospheric cues is introduced from services marketing l...

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Bibliographic Details
Main Author:	Thomas, Ben
Format:	Conference Paper
Published:	2019
Online Access:	http://hdl.handle.net/20.500.11937/77661

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