Brand Congruence’s Role in Assessing Winery Atmospherics?
Current frameworks within wine tourism literature that assess the quality of the a cellar door visitation experience appear to be lacking in accurately capturing the impact of atmospherics. To explore this, the concept of brand congruence with atmospheric cues is introduced from services marketing l...
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| Format: | Conference Paper |
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2019
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| Online Access: | http://hdl.handle.net/20.500.11937/77661 |