The Fear of Missing Out

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The Fear of Missing Out

This paper seeks to conceptualize the phenomenon known as the “Fear of Missing Out” by developing and validating a measurement scale – “Fear of Missing Out” (FOMOSCALE) to be used in a marketing context. It will also further explore various antecedents that may impact on FOMO. The study suggests an...

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Bibliographic Details
Main Authors:	Lim, Wesley, Phau, Yong Mi, Cheah, Isaac, Teah, Hui Min
Format:	Conference Paper
Published:	Global Alliance of Marketing & Management Associations 2017
Online Access:	http://hdl.handle.net/20.500.11937/77641

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