The Fear of Missing Out
This paper seeks to conceptualize the phenomenon known as the “Fear of Missing Out” by developing and validating a measurement scale – “Fear of Missing Out” (FOMOSCALE) to be used in a marketing context. It will also further explore various antecedents that may impact on FOMO. The study suggests an...
| Main Authors: | , , , |
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| Format: | Conference Paper |
| Published: |
Global Alliance of Marketing & Management Associations
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/77641 |