Marketing communication efficiency: challenges and opportunities in not-for-profit sector

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Marketing communication efficiency: challenges and opportunities in not-for-profit sector

In this talk, Professor Sharma would use his research on marketing communication effectiveness to identify the challenges and opportunities faced by not-for-profit sector in using popular marketing concepts and principles in their everyday operations. First, he would introduce six key concepts relat...

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Bibliographic Details
Main Author:	Sharma, Piyush
Format:	Conference Paper
Published:	2019
Online Access:	http://hdl.handle.net/20.500.11937/77454

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