Marketing communication efficiency: challenges and opportunities in not-for-profit sector
In this talk, Professor Sharma would use his research on marketing communication effectiveness to identify the challenges and opportunities faced by not-for-profit sector in using popular marketing concepts and principles in their everyday operations. First, he would introduce six key concepts relat...
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| Format: | Conference Paper |
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2019
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| Online Access: | http://hdl.handle.net/20.500.11937/77454 |