Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing

QR Code

Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing

This paper explores the differences in the interactive effects of situational and enduring involvement with perceived crowding and time pressure on customers' PWYW pricing decisions. Two empirical studies, an online experiment about a hair salon using PWYW pricing and a field survey with custom...

Full description

Bibliographic Details
Main Authors:	Sharma, Piyush, Roy, Rajat, Rabbanee, Fazlul
Format:	Journal Article
Published:	Elsevier 2019
Subjects:	1505 - Marketing
Online Access:	http://hdl.handle.net/20.500.11937/77449

Similar Items

Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
by: Roy, Rajat, et al.
Published: (2015)

Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
by: Rabbanee, Fazlul, et al.
Published: (2021)

Exploring the Role of Spotlight Effect in Pay-What-You-Want (PWYW) Pricing – An Anchoring and Adjustment Perspective
by: Roy, Rajat, et al.
Published: (2021)

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
by: Rabbanee, Fazlul, et al.
Published: (2020)

Exploring the Moderating Role of Price Consciousness in Pay-What-You-Want Pricing
by: Roy, Rajat, et al.
Published: (2017)

The karma of consumption: Role of materialism in the pursuit of life satisfaction
by: Roy, Rajat, et al.
Published: (2020)

Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
by: Roy, Rajat, et al.
Published: (2015)

Exploring the Role of Social Visibility and Goal Framing in PWYW Pricing
by: Roy, Rajat, et al.
Published: (2015)

Factors influencing consumers’ willingness to pay under pay what you want context
by: Roy, R., et al.
Published: (2016)

Are consumers loyal to genetically modified food? Evidence from Australia
by: Rabbanee, Fazlul, et al.
Published: (2020)

Drivers and Consequences of City Brand Love – Unravelling Tourists’ Love for Perth, WA
by: Rabbanee, Fazlul, et al.
Published: (2019)

Network Analysis of Luxury Brand’s Knowledge Exchange in Social Media: A Preliminary Study
by: Quaddus, Mohammed, et al.
Published: (2019)

Luxury Store Attributes and Customer Relationships - Exploring the Role of Luxury Brand Types
by: Islam, Mohammad Majedul, et al.
Published: (2019)

An Insight into Pay-what-you-want Pricing
by: Roy, Rajat
Published: (2015)

Managing Engagement in an Emerging Economy Service
by: Rabbanee, Fazlul, et al.
Published: (2019)

Exploring the Differences in Pay-What-You-Want Pricing between Products and Services: Interactive Effects of Product Knowledge, Social Visibility and Tangibility
by: Roy, R., et al.
Published: (2016)

Adopting big data to create an “outside-in” global perspective of Guanxi
by: Lee, Liane WY, et al.
Published: (2021)

Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
by: Sharma, Piyush, et al.
Published: (2021)

How B2B relationships influence new product development in entrepreneurial firms? The role of psychological tension
by: Zheng, Leven L, et al.
Published: (2021)

What drives service managers’ performance? Towards an integrative conceptual model
by: Sharma, Piyush
Published: (2022)

Impact of relative compensation to executive directors with marketing experience on marketing performance: Toward an integrative framework
by: Sharma, Piyush, et al.
Published: (2022)

“One last climb”: examining the language surrounding the closure of Uluru to climbers and implications for sustainable tourism
by: Tombleson, Bridget, et al.
Published: (2020)

Multicultural communication in the Middle East: How a ‘young’ profession in a young but ancient region is adapting to the challenges of cross-cultural communication in an increasingly digital world
by: Nalloor, Joseph, et al.
Published: (2020)

The power of local knowledge: An exploratory study of public relations practice in Bangladesh
by: Sharif, Mohammed Rizwan, et al.
Published: (2020)

Whatever happened to the blogging revolution? How storytelling/selling social media influence has evolved and impacted public relations practice
by: Archer, Catherine, et al.
Published: (2019)

Capturing and Keeping Student Engagement in Marketing [Webinar]
by: Hatton-Jones, Siobhan, et al.
Published: (2020)

Social media influencers in the time of COVID: How a pandemic has thrown a spotlight on the ethics of influencer engagement and public relations practice
by: Archer, Catherine, et al.
Published: (2020)

An island within an island: exploring the intersection of legal and public relations advice
by: Wolf, Katharina
Published: (2021)

"Proudly multicultural" - a critical examination of the inclusion of multicultural voices in Australia's COVID-19 response
by: Wolf, Katharina
Published: (2021)

Antecedents and consequences of self-congruity
by: Roy, Rajat, et al.
Published: (2015)

Do you keep your promise because you want to keep it, or you just want to do what you have promised?
by: Li, Jingwei
Published: (2024)

Do you want to get healthier with Facebook?
by: Adzharuddin, Nor Azura, et al.
Published: (2014)

IF YOU WANT TO BE A CEO, LEARN TO BE AGILE
by: MPRC, Pusat Media & Perhubungan Awam
Published: (2017)

The Impact of Moral Judgment on Consumers' Willingness to Pay More
by: Vyravene, Revadee, et al.
Published: (2014)

High involvement work system and organizational and employee resilience: Impact of digitalisation in crisis situations
by: Nguyen, M., et al.
Published: (2024)

Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment
by: Naidoo, V., et al.
Published: (2022)

So you want to be a teacher: what are your reasons?
by: Bakar, Ab. Rahim, et al.
Published: (2014)

Crowd modelling behaviour based on modified microscopic models in panic situation
by: Sharbini, Hamizan
Published: (2010)

Exploring the Affect and Regulatory Focus Interaction in Self-regulatory Failure
by: Sharma, Piyush, et al.
Published: (2015)

Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing
by: Roy, Rajat, et al.
Published: (2015)

Cannot write session to /tmp/vufind_sessions/sess_jps0upnm1tq7rqc5rviev86bsb