Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing
This paper explores the differences in the interactive effects of situational and enduring involvement with perceived crowding and time pressure on customers' PWYW pricing decisions. Two empirical studies, an online experiment about a hair salon using PWYW pricing and a field survey with custom...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Elsevier
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/77449 |