Celebrity influence and consumer’s buying intentions: a cross-cultural comparison between Australia and Singapore

QR Code

Celebrity influence and consumer’s buying intentions: a cross-cultural comparison between Australia and Singapore

Societies have always had a need for heroes to define new heights of achievements, new thresholds of ability, endurance and aspirations. Different societies around the world produced different types of heroes and famous people with varying representations of complex aspirational roles and behaviours...

Full description

Bibliographic Details
Main Authors:	Moraes, Marcela, Goutas, John, Gountas, Sandra
Format:	Conference Paper
Published:	2016
Online Access:	http://hdl.handle.net/20.500.11937/77349

Similar Items

Celebrity Influences on Consumer Decision Making: New Insights and Research Directions
by: Moraes, Marcela, et al.
Published: (2019)

Celebrity Endorsements: Influence and Effectiveness on consumers’ purchase intentions.
by: Devidasani, Neha
Published: (2010)

Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan
by: Ruslan, Qhairun
Published: (2018)

Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
by: Lee, Kar Wai, et al.
Published: (2017)

Does celebrity endorsements have an impact or influence the purchase intention or buying behaviour of the youth in India
by: Khanna, Sneha
Published: (2012)

The Impact of Celebrity Endorsement on Consumers' Behavioral Intention
by: Wu, You Li
Published: (2010)

The influences of celebrity endorsements on consumers' purchase intentions toward sports equipment
by: Chong, Wei Ni
Published: (2024)

The influence of internet celebrities on consumers' purchase intention and its educational significance
by: Hu, Jimin, et al.
Published: (2023)

Subjective and Confirmatory Personal Introspections of Cultural City Holidays
by: Gountas, J., et al.
Published: (2015)

Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
by: Sharma, Piyush, et al.
Published: (2010)

Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
by: Sharma, Piyush, et al.
Published: (2014)

Product packaging criteria that affect consumer intention to buy
by: Kam, Jia Ying
Published: (2022)

A Cross-Cultural Comparison of Tourists' Cultural Behavioral Intentions
by: Ramkinsson, H., et al.
Published: (2011)

A cross-cultural comparison of tourists’ cultural behavioural intentions
by: Ramkissoon, Haywantee, et al.
Published: (2011)

The Construction of Consumers’ Self-esteem through Celebrity Culture
by: Xenophontos, Eleonora
Published: (2011)

Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand
by: Modi, Shweta
Published: (2007)

Secondary Teachers' Interpersonal Behaviour in Singapore, Brunei and Australia: A Cross-National Comparison
by: Den Brok, P., et al.
Published: (2006)

Factors Influencing Female Consumer Buying Intention towards Facial Mask in Malaysia
by: Chin, Jing Huey
Published: (2016)

Factors Influencing Consumers Purchase Intention towards Online Group Buying In Malaysia
by: Liew, Yean Sien
Published: (2015)

Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions
by: Teah, Min, et al.
Published: (2008)

The influence of advertising on consumer buying behaviour
by: Osman, Syuhaily, et al.
Published: (2016)

The Effect of Celebrity Endoser's Country of Origin on Consumers Purchase Intention-An Evidence from Consumer in Pakistan
by: Mudassir, Wardah
Published: (2015)

The Buying Behaviour Of Consumers
by: Cheah, Lee Kooi
Published: (1982)

The effect of consumer perceptions towards intention to buy air tickets online in Malaysia
by: Lee, Kwee-Fah, et al.
Published: (2017)

Exploring the effects of perceived service provider sincerity on consumers’ emotional state and satisfaction during travel service consumption
by: Gountas, Sandra, et al.
Published: (2011)

Exploring the Associations between Standards for Service Delivery (Organisational Culture), Co-Worker Support, Self-efficacy, Job Satisfaction and Customer Orientation in the Real Estate Industry
by: Gountas, Sandra, et al.
Published: (2014)

Introduction: crossing boundaries and celebrating diversity
by: Hasan, Md. Mahmudul
Published: (2011)

To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia
by: Tai, Lit Cheng, et al.
Published: (2020)

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

Consumer perception toward buying insurance
by: Juliza, Binti Jaafar
Published: (2010)

Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
by: Tan, Yin Yin
Published: (2011)

Factors Influencing Consumer Buying Behavior of Luxury Branded Goods
by: Khor, Eng Tatt
Published: (2010)

Personality Characteristics and Social Media Use
by: Gountas, Sandra, et al.
Published: (2012)

How the “Warped” Relationships between Nurses’ Emotions, Attitudes, Social Support and Perceived Organizational Conditions Impact Customer Orientation
by: Gountas, Sandra, et al.
Published: (2015)

Cross-cultural Comparison of Consumption Perceptions of Luxury Brands amongst American and Chinese Young Consumer
by: ZHU, Meiyi
Published: (2013)

Influence of relationship marketing on cross buying in Malaysian mobile service sector
by: Abu, Mimi Liana
Published: (2012)

Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah
by: Abdullah, Puteri Afiqah Auni
Published: (2018)

A Study of Factors Affecting Consumers’ Purchase Intention on Buying Passenger Car among the Perspective of Malaysians
by: Soh, Pei Ting
Published: (2011)

The Influence of Sports Celebrity Endorsement Towards the Intention to Visit Ecotourism Destination
by: Kong, Lyn Huei
Published: (2015)

The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri
by: Nasri, Fairuz
Published: (2018)

Cannot write session to /tmp/vufind_sessions/sess_td0bvv7rd7g30r6u6e625rmttd