Celebrity influence and consumer’s buying intentions: a cross-cultural comparison between Australia and Singapore
Societies have always had a need for heroes to define new heights of achievements, new thresholds of ability, endurance and aspirations. Different societies around the world produced different types of heroes and famous people with varying representations of complex aspirational roles and behaviours...
| Main Authors: | , , |
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| Format: | Conference Paper |
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2016
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| Online Access: | http://hdl.handle.net/20.500.11937/77349 |