Consumer Behaviour in the Smartphone Market in Vietnam

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Consumer Behaviour in the Smartphone Market in Vietnam

This paper discusses the factors involved in deciding on a particular type and brand of smartphone in Ho Chi Minh City, Vietnam’s largest city. As the 3rd-largest economy in ASEAN, Vietnam may provide a useful insight for marketing experts and producers of smartphones of consumer behaviour in emergi...

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Bibliographic Details
Main Authors:	Wollenberg, Alexander, Thuong, T.
Format:	Journal Article
Published:	International Association of Computer Science and Information Technology 2014
Online Access:	http://hdl.handle.net/20.500.11937/7676

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