Consumer Behaviour in the Smartphone Market in Vietnam
This paper discusses the factors involved in deciding on a particular type and brand of smartphone in Ho Chi Minh City, Vietnam’s largest city. As the 3rd-largest economy in ASEAN, Vietnam may provide a useful insight for marketing experts and producers of smartphones of consumer behaviour in emergi...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
International Association of Computer Science and Information Technology
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/7676 |