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Conceptualising luxury brand attachment: scale development and validation

© 2019, Springer Nature Limited. This paper aims to conceptualise consumer’s luxury brand attachment by developing and validating a psychometric scale through five studies. Study 1 generates and selects potential scale items through literature review, thesaurus search, and expert surveys. Study...

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Bibliographic Details
Main Authors:	Shimul, Anwar Sadat, Phau, Ian, Lwin, M.
Format:	Journal Article
Published:	2019
Online Access:	http://hdl.handle.net/20.500.11937/76634

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