Conceptualising luxury brand attachment: scale development and validation
© 2019, Springer Nature Limited. This paper aims to conceptualise consumer’s luxury brand attachment by developing and validating a psychometric scale through five studies. Study 1 generates and selects potential scale items through literature review, thesaurus search, and expert surveys. Study...
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Published: |
2019
|
| Online Access: | http://hdl.handle.net/20.500.11937/76634 |