Marketing graduate employability: understanding the tensions between institutional practice and external messaging

Marketing graduate employability: understanding the tensions between institutional practice and external messaging

© 2019, © 2019 Association for Tertiary Education Management and the LH Martin Institute for Tertiary Education Leadership and Management. Do the narratives of employability constructed by higher education institutions for marketing purposes differ from the conceptualisation and/or the realisation o...

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Bibliographic Details
Main Authors: Divan, A., Knight, E., Bennett, Dawn, Bell, K.
Format: Journal Article
Language:English
Published: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD 2019
Subjects:
Social Sciences
Education & Educational Research
Graduate outcomes
graduate employment
marketing
higher education
student experience
STUDENT
WEBSITES
Online Access:http://hdl.handle.net/20.500.11937/76514

Internet

http://hdl.handle.net/20.500.11937/76514

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