Public relations and code-switching: how technology shapes how we tell stories

Public relations and code-switching: how technology shapes how we tell stories

A storytelling ability has always sat at the core of professional communication skills and yet there has been little understanding as to why communication professionals are best placed to be the storytellers in an organisation. While many theories point to an understanding of audience, stakeholders...

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Bibliographic Details
Main Authors: Tombleson, Bridget, Wolf, Katharina
Format: Conference Paper
Published: 2019
Subjects:
storytelling
public relations
code-switching
Online Access:https://www.anzca.net/conferences/past-conferences.html
http://hdl.handle.net/20.500.11937/76344

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