Public relations and code-switching: how technology shapes how we tell stories
A storytelling ability has always sat at the core of professional communication skills and yet there has been little understanding as to why communication professionals are best placed to be the storytellers in an organisation. While many theories point to an understanding of audience, stakeholders...
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| Format: | Conference Paper |
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2019
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| Subjects: | |
| Online Access: | https://www.anzca.net/conferences/past-conferences.html http://hdl.handle.net/20.500.11937/76344 |