An introduction to the special issue on the past, present and future research on deliberate lookalikes
Purpose – The purpose of this editorial is to present the contemporary thinking on deliberate lookalikes and to provide a better understanding of its key forms (counterfeits, copycats, and no-name imitations) and markets (deceptive and non-deceptive). Methodology – This editorial contains a review o...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Emerald
2019
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| Online Access: | http://hdl.handle.net/20.500.11937/76062 |