Australian consumers’ response to insects as food

Many research articles have been published about people’s perceptions and acceptance of eating insects as novel foods in Western countries; however, only a few studies have focused on Australian consumers. The aim of this work is to explore attitudes towards edible insects of younger Australians...

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Main Authors: Marinova, Dora, Sogari, Giovanni, Bogueva, Diana
Format: Journal Article
Published: MDPI 2019
Online Access:http://hdl.handle.net/20.500.11937/75516
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author Marinova, Dora
Sogari, Giovanni
Bogueva, Diana
author_facet Marinova, Dora
Sogari, Giovanni
Bogueva, Diana
author_sort Marinova, Dora
building Curtin Institutional Repository
collection Online Access
description Many research articles have been published about people’s perceptions and acceptance of eating insects as novel foods in Western countries; however, only a few studies have focused on Australian consumers. The aim of this work is to explore attitudes towards edible insects of younger Australians (Millennials and Generation Z) with data collection carried out in Sydney, Australia. Two representative surveys were conducted in 2018 and 2019 using open-ended questions. The main findings suggest that there is low willingness to accept edible insects as a meat substitute among Australian consumers, due mainly to the strong psychological barriers such as neophobia and disgust, combined with a perception about threats to masculinity. Environmental and nutritional benefits, even when recognised, do not seem to influence consumers to consider insects as a food alternative. In the near future, as young people become more aware of sustainability and climate change issues related to food production, the impact of the potential benefits of insects might grow. Furthermore, a positive sensory experience might improve the acceptability of insects as food. Introducing new processed, insect-based products may help establish familiarity with such novel food options and open up new business opportunities.
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spelling curtin-20.500.11937-755162019-05-23T00:04:08Z Australian consumers’ response to insects as food Marinova, Dora Sogari, Giovanni Bogueva, Diana Many research articles have been published about people’s perceptions and acceptance of eating insects as novel foods in Western countries; however, only a few studies have focused on Australian consumers. The aim of this work is to explore attitudes towards edible insects of younger Australians (Millennials and Generation Z) with data collection carried out in Sydney, Australia. Two representative surveys were conducted in 2018 and 2019 using open-ended questions. The main findings suggest that there is low willingness to accept edible insects as a meat substitute among Australian consumers, due mainly to the strong psychological barriers such as neophobia and disgust, combined with a perception about threats to masculinity. Environmental and nutritional benefits, even when recognised, do not seem to influence consumers to consider insects as a food alternative. In the near future, as young people become more aware of sustainability and climate change issues related to food production, the impact of the potential benefits of insects might grow. Furthermore, a positive sensory experience might improve the acceptability of insects as food. Introducing new processed, insect-based products may help establish familiarity with such novel food options and open up new business opportunities. 2019 Journal Article http://hdl.handle.net/20.500.11937/75516 10.3390/agriculture9050108 http://creativecommons.org/licenses/by/4.0/ MDPI fulltext
spellingShingle Marinova, Dora
Sogari, Giovanni
Bogueva, Diana
Australian consumers’ response to insects as food
title Australian consumers’ response to insects as food
title_full Australian consumers’ response to insects as food
title_fullStr Australian consumers’ response to insects as food
title_full_unstemmed Australian consumers’ response to insects as food
title_short Australian consumers’ response to insects as food
title_sort australian consumers’ response to insects as food
url http://hdl.handle.net/20.500.11937/75516