Agonistic Behaviour in Luxury Branding

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Agonistic Behaviour in Luxury Branding

This research extended the theory of agonistic behaviour from the field of biological sciences to consumer behavior, specifically in the context of luxury brands. A theoretical framework was developed, underpinned by the theory of agonistic behavior to examine the effects of perceived competition an...

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Bibliographic Details
Main Author:	Sutrisna, Elaine
Format:	Thesis
Published:	Curtin University 2018
Online Access:	http://hdl.handle.net/20.500.11937/75452

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