Agonistic Behaviour in Luxury Branding
This research extended the theory of agonistic behaviour from the field of biological sciences to consumer behavior, specifically in the context of luxury brands. A theoretical framework was developed, underpinned by the theory of agonistic behavior to examine the effects of perceived competition an...
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| Format: | Thesis |
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Curtin University
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/75452 |