Agonistic Behaviour in Luxury Branding
This research extended the theory of agonistic behaviour from the field of biological sciences to consumer behavior, specifically in the context of luxury brands. A theoretical framework was developed, underpinned by the theory of agonistic behavior to examine the effects of perceived competition an...
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| Format: | Thesis |
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Curtin University
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/75452 |
| _version_ | 1848763484695691264 |
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| author | Sutrisna, Elaine |
| author_facet | Sutrisna, Elaine |
| author_sort | Sutrisna, Elaine |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research extended the theory of agonistic behaviour from the field of biological sciences to consumer behavior, specifically in the context of luxury brands. A theoretical framework was developed, underpinned by the theory of agonistic behavior to examine the effects of perceived competition and perceived scarcity on consumer evaluation across three luxury product categories. The research contributes by developing and validating the theoretical framework using real-life scenarios and marketer-induced scarcity strategies in the luxury branding context. |
| first_indexed | 2025-11-14T11:04:12Z |
| format | Thesis |
| id | curtin-20.500.11937-75452 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:04:12Z |
| publishDate | 2018 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-754522021-05-20T00:46:05Z Agonistic Behaviour in Luxury Branding Sutrisna, Elaine This research extended the theory of agonistic behaviour from the field of biological sciences to consumer behavior, specifically in the context of luxury brands. A theoretical framework was developed, underpinned by the theory of agonistic behavior to examine the effects of perceived competition and perceived scarcity on consumer evaluation across three luxury product categories. The research contributes by developing and validating the theoretical framework using real-life scenarios and marketer-induced scarcity strategies in the luxury branding context. 2018 Thesis http://hdl.handle.net/20.500.11937/75452 Curtin University fulltext |
| spellingShingle | Sutrisna, Elaine Agonistic Behaviour in Luxury Branding |
| title | Agonistic Behaviour in Luxury Branding |
| title_full | Agonistic Behaviour in Luxury Branding |
| title_fullStr | Agonistic Behaviour in Luxury Branding |
| title_full_unstemmed | Agonistic Behaviour in Luxury Branding |
| title_short | Agonistic Behaviour in Luxury Branding |
| title_sort | agonistic behaviour in luxury branding |
| url | http://hdl.handle.net/20.500.11937/75452 |