Influencers and brands behaving badly: How governments and organisations are reacting to and regulating for the cross-cultural challenges of working with social media influencers

Bibliographic Details
Main Authors: Wolf, Katharina, Nalloor, J., Archer, C.
Format: Conference Paper
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/75215