Case analysis of the do-it-yourself industry

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Case analysis of the do-it-yourself industry

Purpose – The purpose of this paper is to examine the accelerated growth within the Australian do-it-yourself (DIY) market and discusses the factors and drivers affecting consumer motivations to engage in such assembly tasks. Design/methodology/approach – Using a case study approach, evaluations an...

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Bibliographic Details
Main Authors:	Hatton-Jones, Siobhan, Teah, Hui Min
Other Authors:	Phau, I.
Format:	Journal Article
Language:	English
Published:	Emerald Group Publishing 2015
Subjects:	International marketing, Branding, Consumer behaviour, Retail, DIY, Decking
Online Access:	http://hdl.handle.net/20.500.11937/75151

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