Case analysis of the do-it-yourself industry
Purpose – The purpose of this paper is to examine the accelerated growth within the Australian do-it-yourself (DIY) market and discusses the factors and drivers affecting consumer motivations to engage in such assembly tasks. Design/methodology/approach – Using a case study approach, evaluations an...
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| Format: | Journal Article |
| Language: | English |
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Emerald Group Publishing
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/75151 |