Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not!

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Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not!

Impulse buying (IB) and variety seeking (VS) are both classified as spontaneous hedonic purchase behaviors influenced by feelings rather than logical thinking (Baumgartner 2002). However, there is little empirical research into their similarities and differences. We address this gap by investigating...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Sivakumaran, B.
Format:	Conference Paper
Published:	2003
Online Access:	https://www.acrwebsite.org/web/conferences/north-american-conference.aspx http://hdl.handle.net/20.500.11937/75130

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