Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not!
Impulse buying (IB) and variety seeking (VS) are both classified as spontaneous hedonic purchase behaviors influenced by feelings rather than logical thinking (Baumgartner 2002). However, there is little empirical research into their similarities and differences. We address this gap by investigating...
| Main Authors: | , |
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| Format: | Conference Paper |
| Published: |
2003
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| Online Access: | https://www.acrwebsite.org/web/conferences/north-american-conference.aspx http://hdl.handle.net/20.500.11937/75130 |