Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not!
Impulse buying (IB) and variety seeking (VS) are both classified as spontaneous hedonic purchase behaviors influenced by feelings rather than logical thinking (Baumgartner 2002). However, there is little empirical research into their similarities and differences. We address this gap by investigating...
| Main Authors: | , |
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| Format: | Conference Paper |
| Published: |
2003
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| Online Access: | https://www.acrwebsite.org/web/conferences/north-american-conference.aspx http://hdl.handle.net/20.500.11937/75130 |
| _version_ | 1848763436009259008 |
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| author | Sharma, Piyush Sivakumaran, B. |
| author_facet | Sharma, Piyush Sivakumaran, B. |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Impulse buying (IB) and variety seeking (VS) are both classified as spontaneous hedonic purchase behaviors influenced by feelings rather than logical thinking (Baumgartner 2002). However, there is little empirical research into their similarities and differences. We address this gap by investigating the association of both these behaviors with relevant consumer traits (consumer impulsiveness, optimum stimulation level and self-monitoring) and situational factors (involvement, product type, time availability and mood). |
| first_indexed | 2025-11-14T11:03:25Z |
| format | Conference Paper |
| id | curtin-20.500.11937-75130 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:03:25Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-751302019-03-27T03:41:01Z Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not! Sharma, Piyush Sivakumaran, B. Impulse buying (IB) and variety seeking (VS) are both classified as spontaneous hedonic purchase behaviors influenced by feelings rather than logical thinking (Baumgartner 2002). However, there is little empirical research into their similarities and differences. We address this gap by investigating the association of both these behaviors with relevant consumer traits (consumer impulsiveness, optimum stimulation level and self-monitoring) and situational factors (involvement, product type, time availability and mood). 2003 Conference Paper http://hdl.handle.net/20.500.11937/75130 https://www.acrwebsite.org/web/conferences/north-american-conference.aspx fulltext |
| spellingShingle | Sharma, Piyush Sivakumaran, B. Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not! |
| title | Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not! |
| title_full | Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not! |
| title_fullStr | Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not! |
| title_full_unstemmed | Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not! |
| title_short | Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not! |
| title_sort | impulse buying and variety seeking: two faces of the same coin? or, maybe not! |
| url | https://www.acrwebsite.org/web/conferences/north-american-conference.aspx http://hdl.handle.net/20.500.11937/75130 |