Investigating impulse buying and variety seeking: Towards a general theory of hedonic purchase behaviors

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Investigating impulse buying and variety seeking: Towards a general theory of hedonic purchase behaviors

Bibliographic Details
Main Authors:	Sharma, Piyush, Sivakumaran, B., Marshall, R.
Other Authors:	Pechmann, C.
Format:	Conference Paper
Language:	English
Published:	ASSOC CONSUMER RESEARCH 2006
Subjects:	Social Sciences Business Psychology, Social Sociology Business & Economics Psychology OPTIMUM STIMULATION LEVEL PERSONALITY DESCRIPTION DIMENSIONAL SYSTEM CONSUMER-BEHAVIOR IMPULSIVENESS MODEL
Online Access:	http://acrwebsite.org/web/conferences/proceedings.aspx http://hdl.handle.net/20.500.11937/75128

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