Investigating impulse buying and variety seeking: Towards a general theory of hedonic purchase behaviors

Investigating impulse buying and variety seeking: Towards a general theory of hedonic purchase behaviors

Bibliographic Details
Main Authors: Sharma, Piyush, Sivakumaran, B., Marshall, R.
Other Authors: Pechmann, C.
Format: Conference Paper
Language:English
Published: ASSOC CONSUMER RESEARCH 2006
Subjects:
Social Sciences
Business
Psychology, Social
Sociology
Business & Economics
Psychology
OPTIMUM STIMULATION LEVEL
PERSONALITY DESCRIPTION
DIMENSIONAL SYSTEM
CONSUMER-BEHAVIOR
IMPULSIVENESS
MODEL
Online Access:http://acrwebsite.org/web/conferences/proceedings.aspx
http://hdl.handle.net/20.500.11937/75128

Internet

http://acrwebsite.org/web/conferences/proceedings.aspx
http://hdl.handle.net/20.500.11937/75128

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