APA (7th ed.) Citation

Sharma, P., Sivakumaran, B., Marshall, R., & Pechmann, C. (2006). Investigating impulse buying and variety seeking: Towards a general theory of hedonic purchase behaviors. ASSOC CONSUMER RESEARCH.

Chicago Style (17th ed.) Citation

Sharma, Piyush, B. Sivakumaran, R. Marshall, and C. Pechmann. Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors. ASSOC CONSUMER RESEARCH, 2006.

MLA (9th ed.) Citation

Sharma, Piyush, et al. Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors. ASSOC CONSUMER RESEARCH, 2006.