Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage

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Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage

Bibliographic Details
Main Authors:	Sharma, Piyush, Chung, CMY, Erramilli, M., Sivakumaran, B.
Other Authors:	McGill, A.
Format:	Conference Paper
Language:	English
Published:	Association for Consumer Research (ACR) 2008
Subjects:	Social Sciences Business Management Business & Economics Attitudinal ambivalence
Online Access:	https://www.acrwebsite.org/web/conferences/north-american-conference.aspx http://hdl.handle.net/20.500.11937/75127

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