Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage

Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage

Bibliographic Details
Main Authors: Sharma, Piyush, Chung, CMY, Erramilli, M., Sivakumaran, B.
Other Authors: McGill, A.
Format: Conference Paper
Language:English
Published: Association for Consumer Research (ACR) 2008
Subjects:
Social Sciences
Business
Management
Business & Economics
Attitudinal ambivalence
Online Access:https://www.acrwebsite.org/web/conferences/north-american-conference.aspx
http://hdl.handle.net/20.500.11937/75127

Internet

https://www.acrwebsite.org/web/conferences/north-american-conference.aspx
http://hdl.handle.net/20.500.11937/75127

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