Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Language: | English |
| Published: |
Association for Consumer Research (ACR)
2008
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| Subjects: | |
| Online Access: | https://www.acrwebsite.org/web/conferences/north-american-conference.aspx http://hdl.handle.net/20.500.11937/75127 |
| _version_ | 1848763435176689664 |
|---|---|
| author | Sharma, Piyush Chung, CMY Erramilli, M. Sivakumaran, B. |
| author2 | McGill, A. |
| author_facet | McGill, A. Sharma, Piyush Chung, CMY Erramilli, M. Sivakumaran, B. |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T11:03:25Z |
| format | Conference Paper |
| id | curtin-20.500.11937-75127 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:03:25Z |
| publishDate | 2008 |
| publisher | Association for Consumer Research (ACR) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-751272019-03-27T03:38:02Z Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage Sharma, Piyush Chung, CMY Erramilli, M. Sivakumaran, B. McGill, A. Shavitt, S. Social Sciences Business Management Business & Economics Attitudinal ambivalence 2008 Conference Paper http://hdl.handle.net/20.500.11937/75127 English https://www.acrwebsite.org/web/conferences/north-american-conference.aspx Association for Consumer Research (ACR) fulltext |
| spellingShingle | Social Sciences Business Management Business & Economics Attitudinal ambivalence Sharma, Piyush Chung, CMY Erramilli, M. Sivakumaran, B. Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage |
| title | Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage |
| title_full | Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage |
| title_fullStr | Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage |
| title_full_unstemmed | Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage |
| title_short | Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage |
| title_sort | black and white, or only shades of gray? exploring the influence of consumer ambivalence on female contraceptive choice and usage |
| topic | Social Sciences Business Management Business & Economics Attitudinal ambivalence |
| url | https://www.acrwebsite.org/web/conferences/north-american-conference.aspx http://hdl.handle.net/20.500.11937/75127 |