Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage

Bibliographic Details
Main Authors: Sharma, Piyush, Chung, CMY, Erramilli, M., Sivakumaran, B.
Other Authors: McGill, A.
Format: Conference Paper
Language:English
Published: Association for Consumer Research (ACR) 2008
Subjects:
Online Access:https://www.acrwebsite.org/web/conferences/north-american-conference.aspx
http://hdl.handle.net/20.500.11937/75127
Description
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