APA (7th ed.) Citation

Sharma, P., Chung, C., Erramilli, M., Sivakumaran, B., & McGill, A. (2008). Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage. Association for Consumer Research (ACR).

Chicago Style (17th ed.) Citation

Sharma, Piyush, CMY Chung, M. Erramilli, B. Sivakumaran, and A. McGill. Black and White, or Only Shades of Gray? Exploring the Influence of Consumer Ambivalence on Female Contraceptive Choice and Usage. Association for Consumer Research (ACR), 2008.

MLA (9th ed.) Citation

Sharma, Piyush, et al. Black and White, or Only Shades of Gray? Exploring the Influence of Consumer Ambivalence on Female Contraceptive Choice and Usage. Association for Consumer Research (ACR), 2008.