Applying the Functional Theory of Attitudes to Counterfeit Purchase

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Applying the Functional Theory of Attitudes to Counterfeit Purchase

Prior research on counterfeit purchase behavior does not explain the reasons for the differences in the underlying consumer motivation and decision-making process for counterfeit purchase. We address this gap with a new conceptual framework incorporating five attitude functions (value-expressive (AV...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Chan, R.
Other Authors:	Rundle-Thiele, S.
Format:	Conference Paper
Published:	2015
Online Access:	http://pandora.nla.gov.au/pan/25410/20150310-0747/2014%20proceedings.compressed.pdf http://hdl.handle.net/20.500.11937/75115

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