Applying the Functional Theory of Attitudes to Counterfeit Purchase
Prior research on counterfeit purchase behavior does not explain the reasons for the differences in the underlying consumer motivation and decision-making process for counterfeit purchase. We address this gap with a new conceptual framework incorporating five attitude functions (value-expressive (AV...
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| Format: | Conference Paper |
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2015
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| Online Access: | http://pandora.nla.gov.au/pan/25410/20150310-0747/2014%20proceedings.compressed.pdf http://hdl.handle.net/20.500.11937/75115 |