Exploring the Affect and Regulatory Focus Interaction in Self-regulatory Failure
Self-regulation involves an ongoing struggle between two op-posing psychological forces, desire and will-power, with self-reg- ulatory failure occurs when the forces of desire exceed that of the will-power (Hoch and Loewenstein 1991). Self-regulatory failure is linked with social problems such as al...
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| Format: | Conference Paper |
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Association for Consumer Research Asia-Pacific
2015
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| Online Access: | http://www.acrwebsite.org/ http://hdl.handle.net/20.500.11937/75113 |