Exploring the Moderating Role of Price Consciousness in Pay-What-You-Want Pricing

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Exploring the Moderating Role of Price Consciousness in Pay-What-You-Want Pricing

Pay what you want (PWYW) is a unique participative pricing mechanism that has no minimum price set by the seller, and the buyers can pay whatever price they want (including a price of zero) that the seller has to accept without being able to withdraw the offer. Recent research on PWYW focuses only o...

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Bibliographic Details
Main Authors:	Roy, Rajat, Rabbanee, Fazlul, Sharma, Piyush
Other Authors:	Rossi, P.
Format:	Conference Paper
Published:	2017
Online Access:	http://hdl.handle.net/20.500.11937/75107

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