Exploring the Moderating Role of Price Consciousness in Pay-What-You-Want Pricing
Pay what you want (PWYW) is a unique participative pricing mechanism that has no minimum price set by the seller, and the buyers can pay whatever price they want (including a price of zero) that the seller has to accept without being able to withdraw the offer. Recent research on PWYW focuses only o...
| Main Authors: | , , |
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| Format: | Conference Paper |
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2017
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| Online Access: | http://hdl.handle.net/20.500.11937/75107 |