APA (7th ed.) Citation

Roy, R., Rabbanee, F., Sharma, P., & Rossi, P. (2017). Exploring the Moderating Role of Price Consciousness in Pay-What-You-Want Pricing.

Chicago Style (17th ed.) Citation

Roy, Rajat, Fazlul Rabbanee, Piyush Sharma, and P. Rossi. Exploring the Moderating Role of Price Consciousness in Pay-What-You-Want Pricing. 2017.

MLA (9th ed.) Citation

Roy, Rajat, et al. Exploring the Moderating Role of Price Consciousness in Pay-What-You-Want Pricing. 2017.