Challenges and Opportunities for Marketers in the Emerging Markets

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Challenges and Opportunities for Marketers in the Emerging Markets

© 2018 Elsevier Inc. With increasing importance of the emerging markets in the global economy, there is growing interest among marketing researchers and managers to understand the differences between the consumers in the developed and emerging markets as well as the challenges and opportunities pose...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Luk, STK, Cardinali, S., Ogasavara, M.
Format:	Journal Article
Language:	English
Published:	Elsevier 2018
Subjects:	Social Sciences Business Business & Economics Consumers Cross-cultural Culture Developed Emerging Economies Marketing
Online Access:	http://hdl.handle.net/20.500.11937/75092

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