Challenges and Opportunities for Marketers in the Emerging Markets

Challenges and Opportunities for Marketers in the Emerging Markets

© 2018 Elsevier Inc. With increasing importance of the emerging markets in the global economy, there is growing interest among marketing researchers and managers to understand the differences between the consumers in the developed and emerging markets as well as the challenges and opportunities pose...

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Bibliographic Details
Main Authors: Sharma, Piyush, Luk, STK, Cardinali, S., Ogasavara, M.
Format: Journal Article
Language:English
Published: Elsevier 2018
Subjects:
Social Sciences
Business
Business & Economics
Consumers
Cross-cultural
Culture
Developed
Emerging
Economies
Marketing
Online Access:http://hdl.handle.net/20.500.11937/75092

Internet

http://hdl.handle.net/20.500.11937/75092

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