Strategic alliances and knowledge sharing: synergies or silos?
Purpose – The purpose of this paper is to investigate the influence of a relationship marketing orientation within a strategic alliance (referred to as the Alliance) to determine whether those firms have achieved synergy in knowledge sharing or whether they operate as knowledge silos. Design/meth...
| Main Authors: | , |
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| Format: | Journal Article |
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Emerald Publishing Group
2007
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| Online Access: | http://hdl.handle.net/20.500.11937/7503 |