Accurately predicting precise outcomes in business-to-business marketing

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Accurately predicting precise outcomes in business-to-business marketing

Copyright © 2018 by Emerald Publishing Limited. This chapter identifies research advances in theory and analytics that contribute successfully to the primary need to be filled to achieve scientific legitimacy: Configurations that include accurate explanation, description, and prediction-prediction h...

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Bibliographic Details
Main Author:	Woodside, Arch
Format:	Book
Published:	2018
Online Access:	http://hdl.handle.net/20.500.11937/74909

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